The term "content provider" refers to any entity that creates, produces or distributes digital media such as text, images, audio, video and other forms of information. The phrase "other content providers" specifically means those content creators who are not part of the mainstream media or traditional sources like newspapers, magazines, radio stations, television networks etc., but still produce quality content that is relevant to their audience. These could include bloggers, independent journalists, small publishers, online video producers and other digital media companies that create original content for consumption by users on the internet.